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Lately, I’ve been catching up on my reading list. On the top of my list was Made to Stick and Switch, both by Chip Heath and Dan Heath. They are a phenomenal brother duo that I’ve heard had some very valuable advice when it comes to selling ideas as we do in the PR world.

I’ve learned so much from both of these reads, that I’d like to share with you some of my applicable take-a-ways. So stay tuned, I’ll be posting on this topic in the weeks to come.